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Marketing Strategy

Published Date

Posted January 14, 2025

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Education

Key Messages Strategy

Project

Remote

Barbershop Books, Inc.

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Barbershop Books seeks a volunteer with strategic communications expertise to strengthen our fundraising efforts with a refined messaging strategy by producing a set of go-to, written materials and key tactics to drive fundraising. Tactics and communication deliverables to support the following key fundraising goals:
- Secure 1 Lead Anchor Donor ($1M)
- Secure 10 Anchor Donors ($600K each)
- Secure 10K Grassroots donors (monthly $5+ donation)
- Refine Fundraising Pitch in the Newsletter and other recurring organizational emails
- Review current fundraising assets and provide feedback

Barbershop Books is a growing organization with a fundraising target with an ambitious three-year fundraising goal of $8.5M, which far exceeds our fundraising track record to date. A volunteer can improve our communications with various donor audiences to help meet our goal.

Barbershop Books will establish a working group composed of Fundraising committee rep, communication staff, and Development Consultant to work with Tap Root volunteer. Set clear milestones and recurring meetings to drive project execution.

Barbershop Books, Inc.

Location

Chicago, New York

Website

https://barbershopbooks.org

Member Since

Aug 2022

Completed Taproot Plus Partnerships

Organization Mission

To inspire Black boys and other vulnerable children to read for fun through child-centered, culturally responsive, and community-based programming and content.

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