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Marketing Strategy

Relevant Skills

Advertising Communications Copywriting Marketing Strategy

Published Date

Posted October 22, 2025

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Philanthropy & Capacity Building

Client Marketing & Outreach

Project

Remote

Justice Outside

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We have redesigned our learning and consulting services this past year and are trying to create a marketing plan to help new clients find and understand our services for contracting. We believe we have a clear idea of the services we offer, and have begun an in-house communications plan that includes email and socials marketing as of August 2025, but we are uncertain how to bolster these efforts, as well as push marketing to new markets and clients.

Our mission is to advance racial justice and equity in the outdoor and environmental movement. We shift resources to, build power with, and center the voices and leadership of Black, Indigenous, and People of Color because the health of current and future generations demands it.

As part of this marketing effort, we are hoping to have a regular source of income from clients to help continue offering our other programming for free without always depending on grants and foundations which can shift over years.

We have a dedicated internal team to these efforts, an internal Communications team to support, and the buy-in of our leadership team to move these efforts forward. We have a significant foundation of copy for our approach, services, and workshops, and are working on crafting more for our recently redesigned website.

Justice Outside

Location

Oakland, California

Website

https://justiceoutside.org/

Member Since

Mar 2018

Completed Taproot Plus Partnerships

Organization Mission

Justice Outside advances racial justice and equity in the outdoor and environmental movement. We shift resources to, build power with, and center the voices and leadership of Black, Indigenous, and People of Color because the health of current and future generations demands it.

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