Marketing Strategist — Social Media & Donor Communications Plan for Nonprofit Launch

Nestvy Foundation is a newly launched nonprofit dedicated to helping older adults age safely at home through case management and care coordination. Our landing page is live, our grant writer is active, and we have identified our fundraising channels. What we need now is a strategic communications plan to activate them.

Deliverables include:
• 30-day social media content calendar (Facebook, Instagram, LinkedIn)
• Email newsletter framework and first draft template
• Donor communications guide — cadence, messaging, and audience differentiation (funders vs. individual donors)

We serve two distinct audiences: healthcare/institutional funders and individual donors and families. Our volunteer will help us communicate effectively with both.

Nestvy Foundation exists to serve older adults and families who are most at risk of falling through the cracks of today's fragmented care system. To serve them, we first have to fund the programs — and to fund the programs, we need to communicate our mission clearly and consistently.

Right now we have the strategy on paper but not the execution capacity to bring it to life. A marketing strategist will help us:

• Build a social media presence that educates and engages families, caregivers, and community partners
• Create donor communications that convert awareness into financial support
• Differentiate our messaging so that a hospital discharge planner, a foundation program officer, and a family caregiver all feel spoken to directly

Every dollar we raise through effective communications goes directly to serving low-income seniors, individuals living with dementia, and families navigating urgent care crises. This volunteer's strategic guidance will have a multiplier effect — it will make every other fundraising channel we activate more effective, and bring us closer to serving our first families.

We are well-prepared for this engagement.

• Our landing page is live at nestvy.com/foundation — the volunteer has a full picture of our mission and messaging immediately
• We have a completed fundraising channels document identifying 13 specific channels across four time horizons — this becomes the briefing document for any strategy session
• Our target audiences are clearly defined: healthcare and institutional funders, and individual donors and family caregivers
• I am the single point of contact — Elise Goodwin, PMP — for all communication and approvals
• A kickoff brief with scope, timeline, and milestones will be confirmed in writing before work begins
• All feedback returned within 24 hours

We will not expand scope mid-engagement. If new marketing needs arise, we will open a new Taproot project.