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Marketing Strategy

Environment

Relevant Skills

Google AdWords Google Analytics Marketing Strategy

Published Date

Posted June 05, 2026
Environment

Google Ads Support

Project
Remote
Electrify DC
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We are looking for a Google AdWords expert to help jumpstart our search engine marketing. We have already set up our account and completed the verification process; now, we need professional expertise to strategy, build, and launch our first successful campaign.

What we'll do together:
• Identify target keywords and audience segments.
• Draft and configure our first set of ads.
• Ensure conversion tracking is set up correctly in Google Analytics.
• Walk through the process with our Communications Consultant so they can manage the account moving forward.
If your interests lie in the intersection of climate and community engagement, this project is for you. As your target audience live in the nation's capital and surrounding areas, you get to directly influence constituents and stakeholders. You'll jumpstart opportunities for homeowners and renters in the DMV area to find out about the available resources to upgrade their homes to be climate friendly and healthier.
You will work with our communications consultant and our systems and operations manager. Ideally, you will work together with the comms consultant so they can take the project further once you set us up. We've done the work of setting up the account and getting verified. Running a successful first ad will be a huge achievement. We're hoping to see more hits to our website through our Google Analytics.

Electrify DC

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Location

Washington, US-DC

Timezone

America/New_York

Website

https://electrifydc.org

Member Since

Jun 2026

Completed Taproot Plus Partnerships

0

Organization Mission

We are a nonprofit with a mission to improve the sustainability, efficiency, affordability and health of homes in the DC region. We do this through research, education, demonstration projects, and community engagement. We work closely with local government partners and industry professionals to eliminate residential buildings’ emissions - amounting to 25% of total urban emissions.

Program Focus Areas

Community Building
Environment & Conservation
Other Needs from This Organization
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